What is social listening?

Social listening is the process of monitoring social media platforms and online channels to track conversations, mentions, and feedback about your brand, products, competitors, and industry. It goes beyond simply checking notifications—social listening helps you understand how people truly feel and talk about your business in real time.

By analyzing this data, you can:

• Discover trends and insights
• Improve your products or services
• Respond to customer feedback
• Monitor brand reputation
• Stay ahead of competitors

In short, social listening helps you make smarter, more informed decisions by keeping your finger on the pulse of your audience.